If you have ever wondered how Facebook decides which of your post get the most reach, this is the video for you! In this short video I am going to explain Facebook reach algorithm and how you can increase your reach. I have also included a graphic to make it easier to understand.

If you were wondering “Why does Facebook not just show all my content to my fans?” Well friends, let’s face it, Facebook is trying REALLY hard to make the feed a valuable place to be. If Facebook let every page we liked share out their content to all their fans all the time there would be a ton of mediocre at best content. That is not a Facebook I want to be on, and if you were honest with yourself I think you would agree. Nope! Facebook wants us to put our best foot forward so that the feed is full of great stuff and the Facebook community as a whole is a happier place.
Facebook reach explained